ALSET Auto is honored to have just received the coveted "National Dealer of the Year Award" at the XPEL Dealer Conference (XDC) in San Antonio, TX. This distinguished award recognizes every ALSET Auto location's commitment to quality and customer service.


Located in Henrico in the Greater Richmond, VA area, ALSET Auto Richmond is the area's authority on paint protection, ceramic coating, and window tint. Franchise partner, Paul Sargent, and his incredibly experienced, detail-oriented, and thorough staff consistently exceed their clients' expectations and deliver a vehicle protection, enhancement, and/or restyling experience that is unmatched in the area, bringing the uncompromising standards of the ALSET national network to the RVA.
As a local owner-operator, Paul is committed to setting his shop apart through a mix of platinum-level service, communication, and quality standards in line with the most exclusive shops in the nation. He has assembled a team that brings decades of combined experience in automotive protection and transformation, and can make your ride as unique as you are. Whether it's XPEL Paint Protection Film (PPF) to guard against rock chips and road debris, Prime XR Plus Window Tint to keep you cool in the Central Virginia sun, or a complete color-change wrap, Paul and his staff execute with the proven techniques that earned ALSET the 2025 XPEL Dealer of the Year award.
PPF is a durable, self-healing film that protects your investment from unsightly and inevitable rock chips and deep scratches.





Nano-Ceramic Coatings offer a super glossy, extra hard layer of protection to shield your paint while making maintenance a breeze.




70% of ALSET Auto customers choose to protect their EVs with our CYBER SHIELD combo within weeks of taking delivery. This service offers the best value and peace of mind, providing the right level of protection where you need it most by combining our Full Front PPF Package with our Full Exterior and Interior Ceramic Coating Package.
70% of ALSET Auto customers choose to protect their EVs with our CYBER SHIELD combo within weeks of taking delivery. This service offers the best value and peace of mind, providing the right level of protection where you need it most by combining our Full Front PPF Package with our Full Exterior and Interior Ceramic Coating Package.
Colored Paint Protection Film

Debating between protection and aesthetics? Now you can have both! Available in over 100 colors in various finishes like gloss, metallic, satin, matte and color shifting.
Carfax Certified
We’re the only nationwide paint protection installers to earn the title CARFAX Certified. This means every service we perform is listed on your CARFAX report which increases resale value and helps with insurance claims.
Made in the USA
All of our XPEL paint protection films and coatings are proudly made in the USA, not overseas like the majority of brands in the industry like 3M, STEK and Ceramic Pro.

Instant all-inclusive pricing
If you can buy a luxury EV on your smartphone in minutes, you shouldn’t have to call and drive all over town for a quote to protect it. At ALSET Auto, the price you see is the price you pay. No up-selling, bait-and-switch or pricing gimmicks.
Garage Slick/ ALSET Auto customers praise not just the quality of our products and installation, but more importantly, the experience and level of service and communication they receive from start to finish.