XPEL, Inc. Taps ALSET Auto As Preferred OEM Installer for Rivian

February 22, 2024

ALSET Auto, a leading aftermarket installer of paint protection films, window tint and ceramic coatings exclusively for luxury EV brands, announced today a partnership with XPEL, Inc. (NASDAQ: XPEL) to become a preferred OEM installer for Rivian (NASDAQ: RIVN) vehicles.

The partnership combines XPEL's cutting-edge automotive protection products with ALSET Auto's expertise in serving the discerning luxury EV market. It provides ALSET preferred installer status within XPEL’s established OEM programs with Rivian for paint protection film (PPF).

ALSET Auto will immediately begin offering customers all of XPEL’s protective films, coatings, and car care products at its 17 corporate and franchise owned locations nationwide. ALSET expects to open five additional locations in Q1.

During the past five years, ALSET Auto has emerged as a leading player in the automotive protection industry. The Portland-based company specializes in providing top-tier paint protection and personalization services for Tesla, Lucid, and Rivian brands.

“We are excited to partner with ALSET Auto, a company that shares our commitment to excellence in automotive protection,” said Tony Rimas, Vice President of Revenue at XPEL.

“This collaboration marks a step forward for both organizations and underscores our dedication to providing exceptional products and services to customers in the rapidly expanding luxury EV market.”

"ALSET Auto is proud to align with XPEL, a globally recognized leader in automotive protection films and coatings,” said Phil Bunting, CEO of ALSET Auto. “Our mission is to provide the ultimate protection and customer experience for luxury EV owners, and we believe that this partnership will enable us to continue to set the industry standard."